We've heard from you, our library partners, that you want to understand more about how we engage with your researchers and authors about open access, so we've put together an overview of our approach to open access author marketing. 

Navigating the open access publishing landscape can be challenging, so we have invested time and resources to truly understand what your researchers need to help them succeed in the new, open world. These insights have been used to grow a range of marketing campaigns – letting your authors how to utilise open access funds available to them; and sharing and reiterating the benefits of publishing research open access.

We know that authors want personalised, timely and relevant communication that helps them get their work done, so we connect with them throughout their full publishing journey ensuring they are fully supported to achieve the best possible results and impact. Our partnership with authors is paying off – since 2018, we’ve seen a more than 400% increase in the number of open access articles we publish.

Examples of our open access marketing programs: 

 1.  Open Access Account and Transformational Agreement programs

If an author is affiliated with an institution that has an OA Account or Transformational Agreement with Wiley, we want to make sure they’re aware of what is available to them -

Email marketing:

We encourage them to review the details of the relevant agreement on Author Services, and to  explore the benefits of publishing OA, like these:

Advertising:

Wiley Online Library (WOL) attracts over 1.6 million users with 3.5 million daily page views  (2021 data averages). We use geo-targeted banner ads to encourage researchers to check their eligibility for open access funding and sign up to receive additional information.

2.  Hybrid Open Access Programs

Even with Transformational agreements providing cost-free (or low-cost) open access publishing for authors, around 12% of eligible authors choose not to publish open access. We reach out to authors who have recently declined open access (or have not yet made a decision in Author Services) and encourage them to choose open access before their article publishes online. We communicate via email and digital advertising to reach as many authors as possible.

All authors receive an email after their article is accepted, outlining the next steps in the publishing process, including the option to choose to publish open access.

3.  Other Author programs

We’re able to recognize author characteristics such as whether an author has published with us previously, whether they had a positive experience and whether they are looking to publish soon. This means we can reach thousands of researchers each month with messages appropriate to their situation. We can recognize if a researcher is affiliated with an institution offering support to pay for Article Publication Charge (APC) and include this in our communications. We are expanding this program to include paid advertising on Facebook, LinkedIn and Google Display.

We know that authors who use ResearchGate and preprint servers often publish open access, so we also reach out to them.

4. Post publication visibility 

​​​​​​Our support for your authors doesn’t stop once their paper is published. We have an extensive range of ideas, tips and toolkits that are shared with authors, enabling them to get maximum visibility for their work: www.wileyauthors.com/maximise

We hope this overview provides more insight into our commitment to ensuring your authors have all the resources and support they need to help maximise the visibility, reach and impact of their new research.  If you want to find out more, you can check out our author resources site or email researchsuccess@wiley.com