5 Strategies to Grow Membership
Members are the lifeblood of any association. Your member community will be formed of creative leaders, knowledgeable professionals and dynamic influencers, all intrinsically connected in a unique alliance of talent.
No association is static — each one is an evolving community that morphs to meet the needs of its members, continuously delivering new meaning and value. To maximize impact, you need a robust strategy to grow association membership. This means attracting new members while retaining existing ones. But time is precious, and professionals are constantly bombarded with marketing messages and advice — why should they listen to you?
The key to staying relevant is to be uniquely useful. A modern association must be many things to each member — a community in which like-minded professionals can network, a space to solve challenges, a place to find the latest jobs, a hub for professional development, a source of industry knowledge, and much more.
So, in this busy world, how can you employ membership growth strategies to attract and retain members and achieve your mission?
Here are the top 5 strategies to grow membership, with insights and tips, including the ways in which career centers can help associations like yours expand their networks and retain members.