The PDMA ToolBook 2 for New Product Development

To Purchase this product, please visit

https://dev.store.wiley.com/en-us/The+PDMA+ToolBook+2+for+New+Product+Development-p-9780471479413

The PDMA ToolBook 2 for New Product Development

Paul Belliveau,Abbie Griffin,Stephen Somermeyer

Description

This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.

About the Author

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.

Series

Product Development and Management ToolBooks

To Purchase this product, please visit

https://dev.store.wiley.com/en-us/The+PDMA+ToolBook+2+for+New+Product+Development-p-9780471479413