Supply Network Strategies, 2nd Edition

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Supply Network Strategies, 2nd Edition

Lars-Erik Gadde,Hakan Hakansson,Goran Persson

E-Book Rental (150 Days)

978-0-470-97930-3R150

Description

Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this substantially revised, new edition, the authors examine the supply side of companies from a network perspective.

The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the ‘philosophy’ of the IMP group.

About the Author

Lars-Erik Gadde is Professor of Industrial Marketing at Chalmers University of Technology, Gothenburg, Sweden.

Håkan Håkansson is Professor of Marketing at BI Norwegian School of Management, Oslo, Norway.

Göran Persson is Professor of Business Logistics at BI Norwegian School of Management, Oslo, Norway.

New to Edition

This new edition has been substantially revised and updated.
- Although the basic, three-part structure remains the same, the first and third parts have undergone considerable changes. In Part One, Challenges, the authors relate to the situation of two specific companies and explore the challenges they face in purchasing functions today; in Part Two, Analysis, the analysis of purchasing from an industrial network perspective appears revised and updated; and Part Three, Strategy, discusses potential strategies for dealing with these challenges.
Restructured to contain an additional Part IV – Organising Supply.
Features a wealth of new empirical illustrations and cases in order to relate directly to purchasing in practice.

Features

Adopts the industrial network approach developed through the research of the IMP Group
- The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the ‘philosophy’ of the IMP group.
Includes case studies and interviews with purchasing directors and staff.
Placed in the context of the on-going re-orientation of business activities.

Series

*UNALLOCATED*

To Purchase this product, please visit

https://dev.store.wiley.com/en-us/Supply+Network+Strategies%2C+2nd+Edition-p-9780470979303