This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.
Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
Numerous global case studies are used to show keys issues
Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
Describes how retailers can plan their cross channel network strategy for the future
About the Author
Mark Birkin is the author of Retail Geography and Intelligent Network Planning, published by Wiley.
Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds.
Martin P. Clarke is the author of Retail Geography and Intelligent Network Planning, published by Wiley.
Features
The first book in this subject area to focus on geography and its usefulness in business through the analysis of real-world applications.
Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia.
Numerous global case studies are used to show keys issues.
Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment.
Describes how retailers can plan their cross channel network strategy for the future.
