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Planning an Applied Research Project in Hospitality, Tourism, and Sports, 1st Edition

ISBN: 978-1-118-63722-7

October 2013

272 pages

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Description

Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.

About the Author

Frederic B. Mayo received his BA cum laude from Amherst College, his MBA in Management from Syracuse University, and his PhD from The Johns Hopkins University. Mayo is now a full-time Clinical Professor at New York Univeristy's School of Continuing and Professional Studies.

Features
  • Provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project, taking a process-oriented approach instead of being statistically oriented.
  • Provides examples and references to scholarship in all three areas to make the concepts clearer and relevant to students
  • Covers a range of subjects including: selecting a topic, conducting a literature review, developing a coherent design, and using various research techniques such as interviews, questionnaires, and observations. 
  • Contains information on analyzing data once it has been collected and developing a proposal to obtain support before undertaking a research project