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Origination: The Geographies of Brands and Branding
ISBN: 978-1-118-55631-3
April 2015
Wiley-Blackwell
248 pages
Selected type:
O-Book
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.