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Introduction to Travel and Tourism: An International Approach

ISBN: 978-0-471-28862-6

January 1991

384 pages

Description

The fundamentals of travel and the impacts of tourism throughout history and the world

Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.

About the Author

Michael M. Coltman is the author of Introduction to Travel and Tourism: An International Approach, published by Wiley.