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How Did I Get Here?: The Ascent of an Unlikely CEO

ISBN: 978-0-470-93021-2

September 2010

208 pages

Description
The most famous skateboarder ever shares the business secrets to his success!

He's the man who put skateboarding on the map. He's the first to land a 900 (two and a half full rotations). He's also among the richest pitchmen in any sport. And, in a sport that's especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is.

Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl's; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games.

Filled with Tony's typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk's unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You'll find out how authenticity has served him well in all his achievements. You'll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism.

Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?

About the Author
Tony Hawk (San Diego, CA) (www.tonyhawk.com) is the most famous and influential skateboarder of all time. In the 1980s and 1990s he single-handedly transformed skateboarding into a respected sport. Tony proves that his talent is just as successful off the ramp, today he is the Founder, President, and CEO of Tony Hawk, Inc. Tony Hawk, Inc. continues to develop in many ways and as president and CEO, Tony's hard work, dedication, and business wisdom proves him to be a great entrepreneur and marketer.

Pat Hawk is Tony's older sister; she began working with him in 1995 at Birdhouse Skateboards. In 1997 they created Tony Hawk Inc. Pat has been Vice President and COO of Tony Hawk, Inc. since then and continues to manage the day-to-day operations, including personal appearances, endorsements and tours, media, along with coordination licensing products bearing Tony's name. Pat is on the board of directors for the Tony Hawk Foundation.