Understanding Human Motivation: What Makes People Tick?

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https://dev.store.wiley.com/en-sg/Understanding+Human+Motivation%3A+What+Makes+People+Tick%3F-p-9780470773383

Understanding Human Motivation: What Makes People Tick?

Donald Laming

Description

Understanding Human Motivation is a lively presentation of how factors such as biological nature, instinct, past experience, and society determine what we do.

Draws on many different domains of human behavior and links together many motivational factors such as fear, sex, consciousness, and rage.
Illustrates the theoretical bases of motivation through real-life examples and case studies.
Written in accessible manner for use in courses.

About the Author

Donald Laming was formerly Senior Lecturer in the Department of Experimental Psychology at the University of Cambridge. He has written several previous books, Information Theory of Choice-Reaction Times (1968), Mathematical Psychology (1973), Sensory Analysis (1986), and The Measurement of Sensation (1997).

Features

Examines how factors such as biological nature, instinct, past experience, and society determine what motivates people in the actions they take.
Draws on many different domains of human behavior and links together many motivational factors such as fear, sex, consciousness, and rage.
Illustrates the theoretical bases of motivation through real-life examples and case studies.
Written in accessible manner for use in courses.

To Purchase this product, please visit

https://dev.store.wiley.com/en-sg/Understanding+Human+Motivation%3A+What+Makes+People+Tick%3F-p-9780470773383