Survey Methodology, 2nd Edition

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Survey Methodology, 2nd Edition

Robert M. Groves,Floyd J. Fowler Jr.,Mick P. Couper,James M. Lepkowski,Eleanor Singer,Roger Tourangeau

Description

Praise for the First Edition:

"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."
—Journal of the American Statistical Association

"Overall, the high quality of the text material is matched by the quality of writing . . ."
—Public Opinion Quarterly

". . . it should find an audience everywhere surveys are being conducted."
—Technometrics

This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey.

Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features:

Updated explanations of sampling frame issues for mobile telephone and web surveys
New scientific insight on the relationship between nonresponse rates and nonresponse errors
Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues
The latest research findings on effective questionnaire development techniques
The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design
An expanded FAQ chapter that addresses the concerns that accompany newly established methods

Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.

About the Author

Robert M. Groves, PhD, is Program Director (Senior Research Scientist) in the Survey Research Center of the University of Michigan, where he also serves as Director in the Institute for Social Research and Professor of Sociology. Considered one of the leading authorities in the field of survey methods, Dr. Groves has published six books (all with Wiley) and over thirty-five journal articles on modes of data collection, interviewer behavior, and the use of computer assistance on the quality of survey data. Floyd J. Fowler, PhD, is President of the Foundation for Informed Medical Decision Making in Boston, MA (USA) and Senior Research Fellow in the Center for Survey Research at University of Massachusetts - Boston. Mick P. Couper, PhD, is Research Professor at the Institute for Social Research, University of Michigan and in the Joint Program in Survey Methodology at the University of Maryland. Dr. Couper is lead editor of Computer Assisted Survey Information Collection (Wiley). James M. Lepkowski, PhD, is Senior Research Scientist at the Institute for Social Research at the University of Michigan, where is also Associate Professor in the Department of Biostatistics. Dr. Lepkowski is lead editor of Telephone Survey Methodology (Wiley). Eleanor Singer, PhD, is Research Professor at the Survey Research Center, Institute for Social Research at the University of Michigan, where she is also Adjunct Professor of Sociology. Dr. Singer is one of the coauthors of Methods for Testing and Evaluating Survey Questionnaires (Wiley). Roger Tourangeau, PhD, is Director of the Joint Program in Survey Methodology based at the University of Maryland. Dr. Tourangeau is coauthor of Cognition and Survey Research (Wiley).

New to Edition

The total number of exercises in the Second Edition has doubled, providing the reader with even more opportunity to test their comprehension of the presented material.
The use of mobile phones is now intertwined in the book's discussions on data collection, sampling frames, and survey error.
The chapter on nonrepsonse in sample surveys has been completely rewritten to reflect the latest research on the topic.

Features

This new edition serves as a timely update on survey research, reflecting the growing use of technology in the field of survey methods.
The authors acknowledge the growing use of the web for collecting data, with expanded treatment of internet surveys across two chapters.
An expanded FAQ chapter addresses the concerns that accompany the newly-established methods and research variables.

Series

Wiley Series in Survey Methodology

To Purchase this product, please visit

https://dev.store.wiley.com/en-hk/Survey+Methodology%2C+2nd+Edition-p-9780470465462

Survey Methodology, 2nd Edition

Digital Evaluation Copy

Survey Methodology, 2nd Edition