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New Media for a New China
ISBN: 978-1-405-18797-8
February 2010
Wiley-Blackwell
256 pages
Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)
Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes
Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth