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Race for Relevance: 5 Radical Changes for Associations

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ISBN: 978-1-118-89134-6

January 2014

Jossey-Bass

160 pages

Description

Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are:

  • Overhaul the governance model and committee operations (and get the right people focused on the right things).
  • Empower the CEO and leverage staff expertise.
  • Zero in on your member market.
  • Rationalize programs and services--and focus where you can have an effect.
  • Get the supporting technology framework right.

The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.

About the Author

Harrison Coerver, President of Harrison Coerver & Associates, is an internationally-recognized consultant, speaker and co-author of the bestselling books Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for the Competitive Association. Since 1985, Harrison has consulted over 1,200 associations in strategy, planning, governance and management. He is known for his group facilitation skills, straightforward style and innovative approaches to association governance and management.

Mary Byers, CAE, is a member of the National Speakers Association and co-author of the bestselling books Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for the Competitive Association. She is the former director of communications and member services for the Illinois State Dental Society. She served in that capacity for nine years prior to starting her consulting business in 1998. Since then, she’s spoken at and facilitated meetings in 26 states to a wide variety of audiences, including the Illinois Bankers Association, First National Bank, the American Dental Association, the American Society of Mechanical Engineers, American Association of Orthopaedic Surgeons and the Illinois Movers' and Warehousemen's Association.