As paradoxical as it sounds, one of the toughest problems facing many of today's most successful companies is success itself. Like living organisms, companies are complex networks of interdependent systems-and unless managers recognize and swiftly implement the changes to those systems required by a sudden surge in demand, a booming business can easily go bust under the strain. Recent history abounds with examples of companies whose overnight success led to morning-after failure because their managers, like most managers, lacked the training or experience needed to manage explosive growth. Yet, surprisingly, until recently there have been few expert guides devoted exclusively to this crucial change management issue.
Managing Explosive Corporate Growth is a practical guide to piloting your company through periods of explosive growth with minimum damage and maximum sustainable profits. Author Steven Bragg explores the reasons why companies succeed or fail to adapt to explosive growth. He identifies the warning signs of impending explosions or declines in sales volume and zeroes in on the key growth issues specific to each functional area of the company-including accounting, auditing, IT, customer service, distribution, engineering, finance, HR, manufacturing, and sales and marketing. He also presents clear-cut guidelines on how to balance the demands of all organizational areas while guaranteeing customer satisfaction.
In addition to proven strategies for planning, financing, and managing explosive growth, he provides you with valuable explosive growth management tools, including checklists of key explosive growth indicators; metrics and reporting systems for controlling cash flow; multioption budgeting systems that address all growth levels; and reporting systems that help you monitor and control rapid expansion.
Managing Explosive Corporate Growth is an indispensable working resource for corporate managers, internal auditors, and entrepreneurs. It will also be of considerable interest to institutional investors who would like to learn the latest techniques for tracking the performance of current or potential investments.
About the Author
STEVEN M. BRAGG, CPA, CMA, CIA, CDP, CSP, CPM, CPIM, has been the COO of Isolation Technologies, a consulting manager at Ernst & Young LLP, and is currently the Controller of Intertech Plastics, Inc. He received an MA in finance from Bentley College and an MBA from Babson College. He is the author of Just-in-Time Accounting (Wiley), Advanced Accounting Systems, and Outsourcing the Corporation, and coauthor of Controllership and The Controller's Function, both from Wiley.
