An extensive overview offering insight into both the current thinking and some lesser researched topics in the field of health communications.
A new textbook exploring the rapidly growing area of health communication theory and practice, integrating health communication research with communication theory
Brings together an author team who have a wealth of experience across a diverse range of health communication issues, creating an unrivalled breadth of coverage
Provides strategies for hospitals, HMOs and other health care institutions to effectively communicate with patients
Covers a broad range of topics, from the role of new technologies in health communication and spirituality and health, to community health programs and issues among the growing population of older adults
Includes student-friendly features, such as chapter summaries, discussion questions, and a glossary
Kevin B. Wright is Associate Professor in the Department of Communication at the University of Oklahoma.
Lisa Sparks is Professor of Communication at Chapman University, Orange, CA. She is Editor of Communication Research Reports and serves on numerous editorial boards including Journal of Applied Communication Research and Communication Quarterly.
H. Dan O’Hair is a Presidential Professor in the Department of Communication at the University of Oklahoma where he teaches organizational communication, conflict management and communicating in healthcare organizations.
Features
Uniquely integrates cutting edge health communication research with communication theory
Brings together an author team who have a wealth of experience across a diverse range of health communication issues, creating an unrivalled breadth of coverage
Provides strategies for hospitals, HMOs and other health care institutions to effectively communicate with patients
Covers a broad range of topics, from the role of new technologies in health communication and spirituality and health, to community health programs and issues among the growing population of older adults
Includes student-friendly features, such as chapter summaries, discussion questions, and a glossary
Accompanied by additional resources available online at www.blackwellpublishing.com/wright.
