In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media
About the Author
Thomas L. McPhail is Professor of media studies and a fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends2e (Wiley-Blackwell 2006).
Features
Complete introduction to the history of development communication
Overview of major approaches and theories
Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that stresses the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media
