m-Profits: Making Money from 3G Services

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m-Profits: Making Money from 3G Services

Tomi T. Ahonen

Description

The money side of mobile services .....

If you need to know all about the business aspects of new wireless services in 3G/UMTS then this is the book for you! It illustrates the revenues, profits and revenue-sharing involved in topics such as m-Commerce, multimedia messaging, mobile advertising, m-Banking, telematics, location based services, B2B, B2C and B2E business services, CRM and ERP business systems, music, gaming, information, entertainment, etc.

m-Profits explains new mobile service phenomena such as micropayments and reachability. With comparisons to the PC and PDA world, m-Profits covers 2G, 2.5G, 3G and 4G cellular, and technologies such as W-LAN (WiFi) and Bluetooth. This volume contrasts the business impacts to network operators, MVNOs, portals, service providers, application developers, content providers and equipment vendors and includes marketing, tariffing and competitiveness.

m-Profits discusses which revenues can be generated, profitably, and how they can be shared and analyses new service propositions, new value systems, new partnerships and new competitive forces that ultimately meet in the 3G environment. This authoritative resource takes the reader on a journey into the near future where a mobile services industry, which started only in 1998, is to reach a Trillion dollars in annual revenues worldwide by 2010.
* Discusses the money angle to over 170 new services

* Reviews 50 real services from around the world validating concepts in the book

* Introduces the 5 M's of how to create value in mobile services

* Explains the Money Migration theory on the evolution of telecoms economics

* Presents the Hockey Sticks theory of how revenues and costs relate in 3G

* Includes over 10 analogies from other industries to help explain new concepts

* Contains over 25 context-specific hints to out fox the competition
Written for the non-technical reader, with a solid business focus m-Profits reveals why the mobile services opportunity is viable even when the current fixed internet business is suffering. If you are a carrier/operator, application developer, MVNO, content provider, banker, regulator, consultant or educator, and looking to cash in on this Trillion Dollar industry: you must read this book!...........

About the Author

Tomi T. Ahonen is an independent consultant on 3G strategy. Previously he set up and headed Nokia's Global 3G Business Consultancy department. Earlier he worked for three operators/carriers in Finland and New York, creating the world's first fixed-mobile service bundle, and setting a world record for challenger operator market share, as well as participating in telecoms standardization. He started work as a controller on Wall Street. Tomi holds an MBA from St John's University New York Joe has been in the telecommunications industry since 1979 when he joined BT. He has worked in the mobile telecommunications arena since 1985 where he worked in the emerging European mobile phone market. He has been with Nokia for over 10 years holding various positions in sales, marketing and strategic areas for the mobile infrastructure business. He started his career in the Royal Navy as a radio engineer and now lives in Finland with his family.

To Purchase this product, please visit

https://dev.store.wiley.com/en-ca/m-Profits%3A+Making+Money+from+3G+Services-p-9780470855119