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Trillions: Thriving in the Emerging Information Ecology

ISBN: 978-1-118-22715-2

August 2012

272 pages

Description

Praise for Trillions

"MAYA Design's Trillions dangles a tantalizing and provocative notion: we can reach a promised land of prosperity by immersing ourselves in 'pervasive computing,' but we'll have to backpedal down the path of personal computing to get there. With sharp logic and vivid examples, Trillions builds the case for a truly networked future through an enjoyable series of forehead-slapping realizations. This is more than a book—it's a 200-page TED talk."
—Daniel Altman, Chief Economist of Big Think and author of Outrageous Fortunes: The Twelve Surprising Trends That Will Reshape the Global Economy

"Depending on your readiness to adapt to a hyper-connected world, there's tremendous opportunity–and tremendous threat—on the horizon. And therein lies the danger: companies that miss this paradigm shift may find themselves the road kill of their industries. Trillions explains this complex transformation, and its implications, in an engaging and intelligible style that even non-geeks can appreciate. The book does what we can only hope our devices of the future will do as well: it remembers that a human is reading its pages, not a processor, and tames the complexity of the thesis so that the message never falls victim to the underpinnings of the argument. My remote should take a lesson from these authors."
—Linda Tischler, Senior Editor, Fast Company

"Trillions is bold, unabashed, ingenious, and absolutely fizzing with insights about the new-modern process of blending design, high-tech, and commerce. Always entertaining and mostly right on target."
—David Brin, author of Earth, The Postman, and The Transparent Society

"While it isn't written specifically with healthcare examples, Trillions is a wake-up call for our industry. It outlines a path that could lead to a rich and fertile future. It hints at the limitless potential of a world where computers become human-literate and are woven into a rich and healthy tapestry??that could democratize and enrich medicine."
—Eric Topol, Director, Scripps Translational Science Institute, and author of The Creative Destruction of Medicine

"The authors of Trillions have laid out a framework for how to think about the future of big data and networked information systems, as well as the symbiotic relationship between the digital world, business, and humanity. This book will affect how we engage consumers, create experiences, and interact with products and services—it is a must read for any organization looking to be digitally fit for the future."
—B. Bonin Bough, Vice President, Global Media and Consumer Engagement, Kraft Foods

"If you're enchanted by Siri, have already placed an order for Google Glass, and think we've plucked only the low-hanging fruit from the tree of digital delights, this book is for you. With Trillions, authors Lucas, Ballay, and McManus belly up to the bar alongside futurists Alvin Toffler, Kevin Kelly, and Arthur C. Clark, offering a vision so compellingly argued you'll only be surprised if it doesn't happen."
—John C. Abell, journalist at Reuters, former New York Bureau Chief at Wired, Founding Editor of Reuters.com

About the Author

PETER LUCAS is founding principal at MAYA Design, which he cofounded in 1989. He is also adjunct associate professor of Human Computer Interaction at Carnegie Mellon University. He holds a PhD from Cornell University, where he studied educational and cognitive psychology and psycholinguistics. He served on the Committee on Networked Systems of Embedded Computers of the National Research Council.

JOE BALLAY is former head of the School of Design at Carnegie Mellon University and a founding principal of MAYA Design. An interdisciplinarian, he holds an MFA in design from Carnegie Mellon University, a BFA in industrial design from the University of Illinois, and a BS in industrial management from Carnegie Institute of Technology. He has taught design at universities throughout the world.

MICKEY McMANUS is president and CEO of MAYA Design. He holds a BFA in industrial design from the University of Illinois, with extended studies in communication design and mathematics. His work has been published in Bloomberg Businessweek, Fortune, Fast Company, the Wall Street Journal, and Harvard Business Review. He is a frequent speaker on the topic of design, pervasive computing, and business innovation.