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The PDMA ToolBook 1 for New Product Development
ISBN: 978-0-471-27108-6
January 2004
480 pages
In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as:
With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.