In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as:

• Dealing with project and portfolio risk
• Improving portfolio management
• Surviving as a project champion
• Modeling the pipeline
• Technology Stage-Gating
• Hunting for winners in the Fuzzy Front End
• Trend mapping and lead-user analysis
• And much more

With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.