"Human history reflects our long—and by no means completed—ascent from the darkness of ignorance to the light of knowledge. Thornton illuminates the knowledge explosion which itself is a critical part of what we must know next."—Alvin Toffler, author and futurist

"Be forewarned: reading Thornton May's The New Know will make you think you've spent your whole life in Plato's cave, staring at shadows on the wall. But do not despair: Thornton will take you by the hand and guide you into the sunlight. There, you'll understand that we are bobbing in an ever expanding ocean of data, and that learning to analyze it is critically important—like learning to swim."—Lew Hay, Chairman and CEO of FPL Group, the nation's No. 1 producer of renewable energy from wind and solar power

Understand the critical competency of the age: business analytics

Today's high-performing organizations are dealing with diverse issues, a wider range of regulations, and heightened global competition.

So with all these issues, why embrace business analytics? Easy . . .

• The rules have changed

• Customer expectations have changed

• Regulatory expectations have changed

• Societal expectations have changed

• Performance expectations have changed

• Possibilities have changed

Futurist and leading IT communicator Thornton May makes a convincing case for why organizations need to find innovative ways to exploit technology and operate consistently better than their competitors.

We are standing at a hinge of history, on the cusp of entering a new age—the age of The New Know, an age when just showing up is not enough.

Both a time period and a social reality, The New Know is all about moving your organization beyond just having the data, to knowing what you need to know and when you need to know it.