Praise for The Customer Education Playbook

“Customer learning is vital to any organization looking to educate their customers and/or grow their learning business. The Customer Education Playbook connects the dots to make sure your customer education is a success from pre-sale to renewal.”

Mark Roberge, Senior Lecturer, Harvard Business School; Co-founder, Stage 2 Capital; Former CRO, HubSpot

“The Customer Education Playbook is the most comprehensive and useful explanation of goals, techniques and value of customer education I have read. This playbook is an essential guide for customer success teams, customer education teams, or anyone responsible for exceptional customer education experiences.”

Cushing Anderson, Vice President, IT Education and Certification Research, IDC

“It’s time for customer education to move into the spotlight. SaaS companies dramatically increase customer retention when customers know how to use their products. Customer education is the catalyst for business growth, and The Customer Education Playbook is the spark to drive that growth.

Donna Weber, Author of Onboarding Matters