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The Change Catalyst: Secrets to Successful and Sustainable Business Change

ISBN: 978-1-119-38621-6

April 2017

424 pages

Description

'Essential reading for CEOs and leaders of change.'
Martin Davis, CEO, Kames Capital

CHANGE IS INEVITABLE. SUCCESSFUL CHANGE ISN'T.

Brexit, President Trump, globalisation, AI, robotics, genetics…change has never been more prevalent. Yet 88% of change initiatives fail, and a similar proportion of strategies, mergers and acquisitions suffer the same fate.

The Change Catalyst is an essential and comprehensive guide for accomplishing one of the most difficult and yet critical assignments in business; the successful instigation of sustainable change. It arms business leaders with the insight and tools they need to deliver effective and enduring change.

Campbell Macpherson uses his decades of experience to:

  • Explain why change fails
  • Detail the essential ingredients for successful change
  • Give practical solutions for culture change, strategy execution, overcoming complacency, creating extraordinary leadership teams … and much more

MAKE CHANGE HAPPEN WITH THE CHANGE CATALYST.

'If you want your next change or strategy to be the one in eight that succeeds, buy this book.'
Alastair Conway, CEO, James Hay Group

'A rare business book – feels like the author is sitting with you.'
Sean Russo, MD, Noah's Rule

'Easy to read and captivating.'
Carlos Sabugueiro, CEO, Copart ME & Africa

'Accessible, entertaining and insightful.'
David Pitman, Global Finance Partner, Boston Consulting Group

About the Author

CAMPBELL MACPHERSON

Campbell has been helping business leaders clarify their strategy and instigate sustainable change for more than 30 years throughout the UK, Europe, Australia, USA, Asia and the Middle East.

He has a remarkable wealth of experience across a variety of industries and business disciplines.

He has been a board member, Strategy Director, HR Director, Marketing Director, eBusiness Head and internal change leader.

He is a strategic change adviser for many dozens of organisations via his consultancy Change & Strategy International Ltd (www.changeandstrategy.com).

His work has included advising the Abu Dhabi Investment Authority, Zurich Global Life, IFDS/State Street, International Personal Finance, Friends Life, Aviva, GoCompare, iPipeline, James Hay, Cofunds, Sesame, Misys, Openwork, Centaur Media, BP, Capital Radio, BBC, Telewest, AMP, American Express, Lazard and Andersen Consulting.

He also flew jets (poorly) in the RAAF.

He has a Physics degree from Melbourne University.

Campbell lives in Oxfordshire, UK and is married with two adult children. He divides his time between the UK, Australia and wherever his clients need him to be.