'Essential reading for CEOs and leaders of change.'
—Martin Davis, CEO, Kames Capital

CHANGE IS INEVITABLE. SUCCESSFUL CHANGE ISN'T.

Brexit, President Trump, globalisation, AI, robotics, genetics…change has never been more prevalent. Yet 88% of change initiatives fail, and a similar proportion of strategies, mergers and acquisitions suffer the same fate.

The Change Catalyst is an essential and comprehensive guide for accomplishing one of the most difficult and yet critical assignments in business; the successful instigation of sustainable change. It arms business leaders with the insight and tools they need to deliver effective and enduring change.

Campbell Macpherson uses his decades of experience to:

• Explain why change fails
• Detail the essential ingredients for successful change
• Give practical solutions for culture change, strategy execution, overcoming complacency, creating extraordinary leadership teams … and much more

MAKE CHANGE HAPPEN WITH THE CHANGE CATALYST.

'If you want your next change or strategy to be the one in eight that succeeds, buy this book.'
Alastair Conway, CEO, James Hay Group

'A rare business book – feels like the author is sitting with you.'
Sean Russo, MD, Noah's Rule

'Easy to read and captivating.'
Carlos Sabugueiro, CEO, Copart ME & Africa

'Accessible, entertaining and insightful.'
David Pitman, Global Finance Partner, Boston Consulting Group