Strategy in Transition

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Strategy in Transition

Richard A. Bettis

Description

The bursting of the ‘dotcom bubble’ and the terrorist attacks of September 11, 2001, have brought into question received wisdom about strategy. This volume reviews the lessons to be learnt from these events, and proposes that, as a result, strategy in the twenty-first century will have to develop along new lines.

Comprising a series of outstanding contributions by experts in the field, the collection focuses on changes that are occurring in how strategy is viewed, formulated and analysed, and looks forward to the future of strategic management. It discusses the emergence of new modes of thinking, new models, and new processes, and lays foundations on which strategy can build in future.

About the Author

Richard A. Bettis is Luther H. Hodges Distinguished Professor of Strategic Management in the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. Formerly a Product Development Engineer at General Motors, he is a leading academic, a consulting editor of the Academy of Management Review, and a member of the review boards of several leading management journals.

Features

Reviews lessons to be learnt about strategy from the bursting of the ‘dotcom bubble’.
Looks at the implications for strategy of the events of September 11, 2001.
Proposes that strategy in the twenty-first century will have to develop along new lines.
Discusses new modes of thinking, new models, and new processes.
Lays foundations on which future strategy can be built.

Series

Strategic Management Society

To Purchase this product, please visit

https://dev.store.wiley.com/en-ca/Strategy+in+Transition-p-9781405142526