RUNNING AN EFFECTIVE

INVESTOR RELATIONS DEPARTMENT

A Comprehensive Guide

Create a resonating corporate message for the investment community. Navigate the various constituencies you deal with on an ongoing basis—analysts, brokers, investors, bankers, credit rating agencies, and the board of directors. Manage many forms of communication and operate confidently within government disclosure guidelines. Do it all and more with the world-class guidance found in Running an Effective Investor Relations Department, your one-stop resource for everything pertaining to your company's dealings with the investment community.

Take a look inside this comprehensive compendium of investor relations information to learn more about:

• The management needs of the investor relations function
• The goals and objectives of investor relations
• Building a clear-cut investor relations officer (IRO) job description
• How you can create a viable company story, conduct a road show, conference call, and annual meeting
• The nuts and bolts of creating effective press releases
• Writing fact sheets, annual reports, and other reports
• Investor relations Web sites that work
• Metrics you can use to measure your company's investor relations activities

Addressing every possible area of the investor relations profession, Running an Effective Investor Relations Department is the essential day-to-day sourcebook you'll keep by your side in running all aspects of your investor relations department.