Revenue Management for the Hospitality Industry, 2nd Edition

In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool.

The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters.

Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes:

A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security
In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs
Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises.

An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.

About the Author

Dr. David K. Hayes has more than 35 years’ experience in hospitality management and education. He has held faculty positions Purdue University and Texas Tech University and served as Associate Dean of the Conrad Hilton College of Hotel and Restaurant Management at the University of Houston. He also held the position of Vice President of the Educational Institute of the American Hotel & Lodging Association (AHLEI). He is the author of dozens of articles and multiple textbooks all focused on the field of hospitality management.

Dr. Joshua D. Hayes holds advanced degrees from Stanford University and the University of California, Davis. He works as a data scientist in Silicon Valley and specializes in applying advanced data management and analytics to drive business outcomes. He is the author of a number of articles explaining the importance of big data concepts and principles to the entertainment and hospitality industries. His extensive knowledge of statistics, artificial intelligence (AI) and machine learning is especially noteworthy.

Peggy A. Hayes has over 25 years’ experience as a Project Manager at Panda Professionals Hospitality Management and Training, a training resources company that develops customized hospitality education-related solutions, which include computer simulations, print publications, training programs and seminars. In her role at Panda Pros, Ms. Hayes also serves as the organization’s Project Design and Copy Editor.

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