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Retail Geography and Intelligent Network Planning
ISBN: 978-0-471-49761-5
June 2002
296 pages
Building on the success of Intelligent GIS (1996), which set out the principles and applications of GIS and spatial modelling for strategic planning, this new title concentrates on the concept of retail intelligence applied to retail planning by presenting examples relating to a wide range of business problems.
Retail Geography and Intelligent Network Planning is an innovative book in several ways:
Describes how retailers can plan their cross channel network strategy for the future.