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Planning an Applied Research Project in Hospitality, Tourism, and Sports, 1st Edition

Frederic B. Mayo 

ISBN: 978-1-118-80608-1

October 2013

272 pages

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Planning an Applied Research Project in Hospitality, Tourism, and Sports, 1st Edition

Frederic B. Mayo

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978-1-118-80608-1R150
October 2013
CAD $21.00
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978-1-118-80608-1
October 2013
CAD $50.00
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978-1-118-63722-7
October 2013
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Description
  • Provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project, taking a process-oriented approach instead of being statistically oriented.
  • Provides examples and references to scholarship in all three areas to make the concepts clearer and relevant to students
  • Covers a range of subjects including: selecting a topic, conducting a literature review, developing a coherent design, and using various research techniques such as interviews, questionnaires, and observations. 
  • Contains information on analyzing data once it has been collected and developing a proposal to obtain support before undertaking a research project
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About the Author

Frederic B. Mayo received his BA cum laude from Amherst College, his MBA in Management from Syracuse University, and his PhD from The Johns Hopkins University. Mayo is now a full-time Clinical Professor at New York Univeristy's School of Continuing and Professional Studies.

Features
  • Provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project, taking a process-oriented approach instead of being statistically oriented.
  • Provides examples and references to scholarship in all three areas to make the concepts clearer and relevant to students
  • Covers a range of subjects including: selecting a topic, conducting a literature review, developing a coherent design, and using various research techniques such as interviews, questionnaires, and observations. 
  • Contains information on analyzing data once it has been collected and developing a proposal to obtain support before undertaking a research project
To Purchase this product, please visit
https://dev.store.wiley.com/en-ca/Planning+an+Applied+Research+Project+in+Hospitality%2C+Tourism%2C+and+Sports%2C+1st+Edition-p-9781118806081R150