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Opening Doors: Pathways to Diverse Donors

ISBN: 978-0-787-96684-3

November 2002

Jossey-Bass

272 pages

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Description
Changing demographics are changing philanthropy. To keep up with the pace of change, fundraisers from all communities must reach out to perspective donors of diverse ethnic and racial backgrounds. Opening Doors helps nonprofit organizations both understand the rich philanthropic traditions of diverse communities and develop effective outreach efforts. Based in solid research, the book is filled with practical strategies, suggestions, and action steps fundraisers can use to realize the philanthropic potential of people they are not currently reaching. Proven fundraising practices give nonprofit professionals the confidence and tools they need to attract diverse donors.
About the Author
Diana S. Newman is principal of Philanthropic Resource Group, a consulting firm that provides strategic planning, evaluation, and fundraising services for nonprofit organizations and financial institutions specializing in gift planning and endowment building. She has written numerous articles for Planned Giving Today and Journal of Gift Planning and is coauthor of Cultures of Caring: Philanthropy in Diverse American Communities.

The Council on Foundations
The Council on Foundations is a membership organization that serves the public good by promoting and enhancing responsible and effective philanthropy. For more than 50 years, the Council on Foundations has helped foundation and corporate grantmaking staff and board members in their day-to-day grantmaking activities.