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Media Studies: An Introduction

ISBN: 978-1-405-15560-1

February 2009

Wiley-Blackwell

336 pages

Description

Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style.

  • Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging
  • Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader
  • Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity
  • Allows students to move within the media they know while increasing comprehension
About the Author
Robert Kolker is Professor Emeritus at the University of Maryland, where he taught from 1971-2000. He is currently Adjunct Professor of Media Studies and American Studies at the University of Virginia.
Features
  • Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging
  • Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader
  • Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity
  • Allows students to move within the media they know while increasing comprehension