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Mastering the Instructional Design Process: A Systematic Approach, 4th Edition

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ISBN: 978-0-787-99646-8

August 2008

Pfeiffer

528 pages

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Description

The Fourth Edition of a Classic Resource

"Instructional designers are often the standard-bearers of the calculated efforts to improve human performance. They continue to work under the guise of many job titles. They are sometimes called performance technologists, performance consultants, trainers, training and development specialists, workplace learning and performance professionals, learning and performance professionals, instructional developers, staff development specialists, performance consultants, or instructional designers. Whatever their titles, they share a common goal of improving human performance. Perhaps training remains as the best-known performance improvement strategy, although many people are experimenting with approaches that integrate employee development with work processes so that people learn as they work (and work as they learn) in real time. Management solutions that do not include training range from the preparation and use of job aids, the redesign of organizational structures and reporting relationships, the redesign of work, the refocusing of employee selection methods, the reengineering of work-related feedback methods, and the design and implementation of employee reward systems. There are literally thousands of ways to solve human performance problems, and the sheer choice of solutions is as daunting as discovering root causes."
From the Preface

About the Author

William J. Rothwell is professor of workplace learning and performance on the University Park campus of The Pennsylvania State University. He is the author, coauthor, editor or coeditor of more than 60 books in the learning and performance field, he is also a consultant and president of his own consulting company, Rothwell and Associates, Inc.

H. C. Kazanas is professor emeritus of education in the College of Education at the University of Illinois, Urbana-Champaign. He has contributed several book chapters and monographs and has authored or coauthored eleven books relating to technical training in manufacturing and human resource development.

New to Edition
  • New chapters on the future of instructional design
  • Expanded chapters on instructional alternatives
  • An expanded chapter on instructional strategies and technology
  • A new chapter on how to design informal training events
  • Many new supplementary instructional materials including a test bank, PowerPoint slides, activities, and video-based support with author-provided videos that are suitable for download.
Features
  • Revised to reflect new instructional design competencies as identified by ASTD's CPLP certification program
  • Downloadable PowerPoint “mini-lectures” for each chapter presented by lead author William J. Rothwell on accompanying CD-ROM