The resulting clash between control and creativity, between measurement and the immeasurable, between the ideology of growth and the growth of ideas, is exacerbated by the myths and misunderstandings that hamper our quest for innovation and originality.

Drawing from the leading lights of creativity research and a lifetime of experience in creative businesses, Gordon Torr takes a scalpel to the institutionalized idiocy that is stifling the generation of ideas in today’s corporations.

The curse of the brainstorm, the commoditisation of creative talent, the deskilling of the imagination, the startling inadequacies of management theory – these and other horrors of idea-assassination are dissected and disembowelled in this cutting expose of the drama that unfolds every time a new idea slides across the boardroom table.

“This is a fascinating, original and provocative book. As creative skills become increasingly critical to economic growth, a better understanding of how to manage these skills is essential. Torr digs deep in his exploration, dispelling popular myths, revealing new insights and clarifying the messy and muddled thinking about creative people and creative processes.” --Judie Lannon, Editor Market Leader

"... a scholarly (and timely) appraisal of the genesis of ideas, from a practising creative professional. ... a great deal of nonsense is at last debunked, and a great deal of sound advice – some of it counterintuitive – is conveyed." --Derek Day, author of Creating Passion Brands

“...like power-chugging a gallon of emotional caffeine...” --Dennis Ryan, Chief Creative Officer, Element 79, Chicago