Loading...
Leadership and the Sexes: Using Gender Science to Create Success in Business
ISBN: 978-0-470-28984-6
July 2008
Jossey-Bass
272 pages
"This powerful and timely book unlocks gender truths for the workplace. Every businessperson—man or woman—needs to read this book."
—Louann Brizendine, M.D., author, The Female Brain and The Male Brain
LEADERSHIP AND THE SEXES
EACH OF US ENTERS THE WORKPLACE not only as a human being, but as a woman or a man. Leadership and the Sexes links the actual science of male/female brain differences to every aspect of business. Written by the New York Times bestselling author and gender expert Michael Gurian and acclaimed workplace gender consultant Barbara Annis, this groundbreaking book weaves brain science and gender studies with real-life examples from business leaders to provide a new vision of gender diversity.
Leadership and the Sexes presents brain science tools with which readers can look into the brains of men and women to understand themselves and one another. The book also provides five GenderTools, which can be used immediately in executive, management, design, and marketing teams. The gender science presented in this book has been used successfully by such diverse corporations as IBM, Nissan, Proctor & Gamble, Deloitte & Touche, PriceWaterhouseCoopers, Brooks Sports, and many others. This gender science helps leaders increase their organization's competitive edge, profits, and bottom line by:
The corporation that utilizes the authentic differences between men and women is the organization that discovers significant competitive advantage. The company or firm that helps women and men understand each other discovers maximum success.