"A necessary starting tool for anyone interested in building a foundation in understanding the REIT market."
—Steve Buller REIT Portfolio Manager, Fidelity Investments

"REITs are a great investment idea as they provide a way for investors to gain exposure to an important asset class that is otherwise hard to access. The sector can, however, be daunting for the uninitiated, as it is filled with jargon, performance metrics, and valuation tools that are not typically employed elsewhere. Ralph Block has cut through the clutter and created a must-read road map for anyone investing in REITs."
—Mike Kirby Cofounder, Green Street Advisors

"A perfect blend of street talk and clear thinking that will provide the advice and knowledge that both first-time as well as seasoned REIT investors can benefit from".
—Bryce Blair CEO & Chairman, AvalonBay Communities, Inc.

"If you are a REIT investor, or are thinking of becoming one, Investing in REITs will unlock opportunities for you. Since its first publication in 1998, it remains a must-read for anyone interested in REITs. The first thing I did when I joined NHP in 2003 was read Ralph's book and the best advice I can give you is to do the same."
—Douglas M. Pasquale Chairman of the Board, President & CEO, Nationwide Health Properties, Inc.