Health Care Strategy for Uncertain Times offers health care leaders an indispensable resource for learning the essential information and techniques they need to accept the reality of uncertainty while developing solid strategic direction for their organizations.

"The authors are real experts in planning, and it shows. They have combined four powerful ingredients-decades of experience, a willingness to challenge conventional thinking, an approach that is simultaneously analytical and intuitive, and great clarity of expression-into a book that will reinvigorate planning in health care."—Lawrence D. Prybil, assistant dean and professor, College of Public Health, University of Iowa

"Strategic planning is never easy, especially in chaotic times, With this book in hand, health care leaders—boards of trustees in particular—will be much better equipped to fulfill their critical responsibility of setting sound strategic direction."—Rev. Michael D. Place, president/CEO, Catholic Health Association, St. Louis, Missouri

"This insightful book provides original and practical direction to health care executives to develop meaningful strategy in a time of uncertainty. Read it before you initiate your next planning project."—Paul Maddrell, senior vice president, corporate strategy, Northwestern Memorial Hospital, Chicago, Illinois

"Health Care Strategy for Uncertain Times is state of the art, to the point, and will be useful not only for beginners who are looking for assistance, but also for those who are experienced in health care strategic planning."—Jeffrey A. Rivest, executive vice president and COO, Children's Hospital of Philadelphia

[no credit for editor photo per Jennings]

The Editor

Marian C. Jennings is president of Jennings Ryan & Kolb, a national management consulting firm providing services exclusively to the health care industry.

Cover design by

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Jossey-Bass
A Wiley Company
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San Francisco, California 94104-1342

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Cover printed on acid-free paper containing 50 percent recycled fiber of which a minimum of 15 percent is postconsumer

HEALTH CARE MANAGEMENT

ISBN 0-7879-5505-1