FUNDRAISING WITH BUSINESSES

Drawing on two decades of fundraising experience and writing one of the web's leading fundraising blogs, Joe Waters has written a powerful guide for nonprofits on fundraising with businesses. Here, nonprofits can learn practical, proven, and lucrative strategies to use with current and prospective business partners.

Fundraising with Businesses tackles both traditional and digital fundraising strategies. Staples such as pinups, percentage-of-sales, payroll deduction, and casual days get a fresh look. New strategies such as scan-to-give, Facebook contests, and hashtag fundraisers are explored and clearly explained.

The book is no-nonsense, easy to navigate and full of clever tips and cutting-edge insights that will be useful to fundraisers of all levels of experience.

Joe's approach to writing is as modern as his strategies. Each chapter features a link to the online pin board Pinterest where readers can review more examples of the chapter topic. These frequently updated pin boards will enhance your learning for years to come.

Joe also introduces a book hashtag (#fwb40) that readers can use on their favorite social media sites (Twitter, Facebook, Pinterest, Instagram, Google +) to share examples with fellow readers, ask questions of the community, and connect directly with the author.

Fundraising with Businesses will give you the hands-on advice and practical tactics you need to raise money with businesses. Moreover, readers will have a digital lifeline to additional learning and help, ensuring the book will always be current and up-to-date.

"Joe's book is all about changing the way nonprofits and companies raise money together. It is a book that educates and innovates with every sentence."
—Beth Kanter, coauthor of Measuring the Networked Nonprofit, Winner of 2013 Terry McAdam Nonprofit Book Award