Notwithstanding the NASDAQ upheavals in 2000, industry is continuing to embrace the concepts of Electronic Commerce. However, a major barrier to more widespread implementation of Electronic Commerce is uncertainty within organizations as how best to proceed.
Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this much needed guide to the implementation of business-to-consumer electronic commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market. The firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet, including; travel, books, music CDs, technology sales, gifts, groceries and general merchandise.
About the Author
STEVE ELLIOTT commenced his career in the computer industry and has worked internationally in business, government, education and with the United Nations. He is Professor and Head of the Central Coast School of e Business & Management at the University of Newcastle, Australia, and was previously Director of the IT Research Centre at the University of New South Wales, Sydney. He holds a PhD in Strategic IS Planning from Warwick Business School, and has qualifications in Economics and IS.
Professor Elliot's main interest is the strategic management of technology-enabled innovation by organizations, particularly the management of innovation in Electronic Business. He initiated and managed the international study of successful implementations of business-to-consumer e-commerce on which this book is based, and is currently exploring the impact of e-business on the banking industry.
Steve Elliot chairs the International Federation of Information Processing (IFIP) Working Group 8.4, E-Business: Multi-disciplinary research and practice.
Features
One of the few rigorous, high-level studies of B2C electronic commerce for managers and postgraduate business students
International appeal – draws practical guidance from case studies across a broad range of countries, environments and markets
Specific trade relevance - industries covered include travel, books, music, technology, groceries and general merchandise
