Mainstream investors are wrong more often than right. Most folks intuitively know this, and statistics and studies back it up. How can you buck the trend and be right more often than wrong?

Many believe doing the opposite of everyone else is the key to avoiding the herd’s faulty investment decisions. Wall Street defines contrarian investing as betting the opposite of the crowd. Problem is, stocks often don’t do the opposite of what most folks expect! Those who bet on the opposite, thinking it makes them a contrarian, behave as crowd-like as the crowd they try to game! If the herd thinks stocks will rise 10%, the anti-herders bet they’ll fall—but markets could also skyrocket or zigzag sideways. In Beat the Crowd, bestselling author Ken Fisher shows you how to look beyond both crowds and find real contrarian opportunities that pay.

Being a contrarian simply means thinking independently. Not getting caught up in media hype and endless debate over whether Thing X is good or bad for stocks. Looking for things everyone misses. Thinking differently than the crowd, but not necessarily opposite! Beat the Crowd helps you filter the noise, test rules of thumb, shatter media myths and avoid common pitfalls.

If you’re tired of media chatter and getting burned by consensus wisdom, this book is for you. With his signature style, Ken dispels common viewpoints and knocks age-old “rules” on their head. You’ll learn how to separate what’s important from what isn’t, think outside the investing canon, find the “elephant in the room” and out-invest the herd.