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Winning At Retail: Developing a Sustained Model for Retail Success

ISBN: 978-0-471-47357-2

May 2004

272 pages

Description
Praise for Winning At Retail

"Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you."
-Jim Rand, Senior Vice President of Business Development, McDonald's Corporation

"Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice."
-Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa

"In a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can't always be the biggest, fastest, and trendiest place on the block, but it takes only one of these 'Ests' to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book."
-Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management
About the Author
Neil Stern is a senior partner of McMillan Doolittle specializing in the area of strategic planning and the development of new retail concepts. He leads the company’s food consulting practice; key clients have included McDonald’s, Chevron Oil, Publix Supermarkets and Proctor and Gamble. Stern has also worked with numerous retailers like Sears, Successories and Radio Shack. He is the editor of McMillan’s Retail Watch newsletter, a premier publication on new trends and concepts. He is a sought-after speaker who is regularly quoted in national media.

Willard N. Ander, Jr. is also a partner of McMillan Doolittle. During the past ten years at McMillan Doolittle, he has worked with a number of retail clients on strategy and new store development, including General Motors, Publix, Sears, McDonald's, Amoco, American Stores, Tandy, Musicland, and others. He has also worked with a number of retail suppliers, helping them to develop strategies and business plans that better serve their retail customers. These include Nestlé, and Procter and Gamble. Ander’s academic credentials include graduate degrees in Industrial Engineering and Operations Research, an assistant professorship at the University of Houston, as well as a National Science Fellow at Stanford.

McMillan Doolittle is a global retail consultancy whose clients include Ace Hardware, Nordstrom, Staples, Harley Davidson and McDonald’s. In 1992 McMillan helped form EBELTOFT, an international network of affiliated retail consultants throughout the world. These consultants provide McMillan with access to retail contacts, market intelligence and clients all over the world. EBELTOFT members meet several times each year to exchange information and ideas.

New to Edition
Features up-to-date information on testing twenty-first century software projects, including vital Internet-based e-commerce applications, as well as details on Extreme Testing, which supports the widely used Extreme Programming development methodology.
Features
  • The first edition of the book sold almost 3,000 copies in the college market.
  • Coauthor Glen Myers has a great name in the field of computing, and he is well known for his past roles at IBM, RadiSys Corporation, and his current position as Director of Spectrum Signals. Coauthor Corey Sandler is a leading expert and author of the top seller Fix Your Own PC. He has held top editorial roles at a number of leading computer magazines, including Digital News, PC World and PCjr.
  • This book offers a straightforward approach to a complicated subject in the computer science field.
  • Appropriate for programmers and students at any level, The Art of Software Testing, Second Edition presents all the latest new ideas and techniques—many illustrated with helpful examples. Comprehensive and always practical, this guide includes inspection checklists, a self-assessment test, and other resources programmers need for effective testing—and fewer bugs.