For a manufacturing enterprise to succeed in this current volatile economic environment, a revolution is needed in restructuring its three main components: product design, manufacturing, and business model. This book discusses how globalization creates both opportunities and challenges for companies that manufacture durable goods. It proposes new technologies and new business strategies that can increase an enterprise's speed of responsiveness to volatile markets, and enhance the integration of its own engineering and business. The concrete tools, theories, and case studies will prove invaluable to engineers pursuing managerial careers in the manufacturing industry, as well as business students.
About the Author
Yoram Koren is a member of the National Academy of Engineering and the Paul G. Goebel Professor of Engineering in the Department of Mechanical Engineering at the University of Michigan, as well as the Director of the NSF Engineering Research Center for Reconfigurable Manufacturing Systems. He has won many awards, including, most recently, the Stephen S. Attwood Award from the University of Michigan College of Engineering, 2008, and the Gold Medal from the Society of Manufacturing Engineers, 2007.
