Throughout history, societies have been both intrigued or unsettled by the five senses. The author looks at the way in which the social world conditions our perception and traces the 'rediscovery' of sensual pleasure in the twentieth century, paying attention to experiences as varied as fast food, deoderization, and extra-sensory perception. He concludes by exploring technological change and cyberspace, reflecting on how developments in these fields will affect our relationship with the senses in the future.