Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.
Includes sections on benchmarking and changing your new product development process and managing your product portfolio.
About the Author
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey. ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.
