Your one-stop guide to setting up and promoting your online business

Turn your dreams into profitable reality with this straightforward guide to setting up and running an online business. Including strategies to help you identify your market, set up a Web site and promote your business online, Starting an Online Business For Dummies, Australian and New Zealand Edition, provides you with all the support and expert advice you need to build your own online empire -- whether you‘re starting out or looking to expand an existing business online.

Discover how to:

• Accept electronic payments
• Build security into your Web site
• Understand search engine optimisation
• Take advantage of Google‘s tools to spread the word
• Keep your business legal