Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

Coverage includes:

• Understanding Search Engine Optimization
• Relearning How You See the Web
• Picking the Right SEO Tools
• Finding SEO Problems
• Solving SEO Problems
• SEO Best Practices
• The SEO Consulting Process
• Comprehensive Site Audit (Informational Website)
• Comprehensive Site Audit (E-Commerce Website)
• Understanding the SEO Industry
• Search Engine Verticals
• Optimizing for Alternative Search Engines
• Setting Up a Testing Platform
• SEO Resources
• Attending SEO Conferences