Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
About the Author
Tom Ahern is recognized as one of North America's leading authorities on how to make nonprofit communications consistently effective. He speaks frequently in the United States and Canada on reader psychology, direct mail principles, good (and not very good) graphic design as applied to fundraising and nonprofit branding. He is president of Ahern Communications, Ink, a consultancy specializing in capital campaign materials and other nonprofit communications. Tom's popular e-news provides tips on donor communications. He wrote the first book on donor newsletters, published in 2005, as well as How to Write Fundraising Materials That Raise More Money.
Simone P. Joyaux, ACFRE, is recognized internationally as a "thought leader" in the philanthropic sector. An expert in fund development, board and organizational development, and strategic planning, Simone is the author of Strategic Fund Development: Building Profitable Relationships That Last. This book has become an industry standard. Simone presents all over the world and is a faculty member in the Master's Program in Philanthropy and Development at Saint Mary's University, Minnesota. She serves regularly on boards, is the founder of the Women's Fund of Rhode Island, and is the former Chair of CFRE International.
New to Edition
Features case studies to highlight real-life examples (e.g., integrated fund development/communications plans, effective newsletters and case statements, cultivation strategies, newsy letters, etc.) of real organizations
Provides a glossary of terms and quotations, resource lists of pertinent books and websites, as well as tools and checklists to help develop strategies, plans and assessments
Two respected leaders in the profession cover topics including: Setting the context for philanthropy and fund development; Understanding the fundamentals of marketing and communications; Respecting the fundamentals of fund development; The role of communications in fund development; Acquiring clients and nurturing philanthropic relationships; Creating a marketing / communications plan.
