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Development Communication: Reframing the Role of the Media

ISBN: 978-1-444-31073-3

March 2009

Wiley-Blackwell

256 pages

Description
In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
  • Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
  • Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
  • Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media
About the Author
Thomas L. McPhail is Professor of media studies and a fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends 2e (Wiley-Blackwell 2006).
Features
  • Complete introduction to the history of development communication
  • Overview of major approaches and theories
  • Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that stresses the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media