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Behavioural Finance

William Forbes 

ISBN: 978-E-UDT-E0047-8

July 2011

464 pages

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Behavioural Finance

William Forbes

E-Book Rental (150 Days)
978-E-UDT-E0047-8R150
July 2011
$21.00
E-Book
978-E-UDT-E0047-8
July 2011
$50.00
Paperback
978-0-470-02804-9
December 2009
$85.95
Description
Behavioural Finance builds on the knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand how behavioural models can be applied to everyday problems faced by practitioners at both a market and individual company level. The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers' decisions. Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life.
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About the Author
William Forbes is Professor of Accounting and Finance in the Business School at Loughborough University, UK.  He has previously held positions at University of Glasgow, University of Manchester, University College of North Wales in Bangor and the University of Exeter.
Features
• Integrates a series of key papers into a coherent theoretical framework capable of application to a wide range of problems in finance.
To Purchase this product, please visit
https://dev.store.wiley.com/en-us/Behavioural+Finance-p-978EUDTE00478R150