The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management.
About the Author
Abbie Griffin is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
Stephen M. Somermeyer is a Relationship Manager at YourEncore in Indianapolis, Indiana.
Features
Published in alliance with the Product Development and Management Association (PDMA)
Practical cross-functioning coverage of critical success factors in the product development process including metrics, stakeholder values, and risk assessment and planning
Third in a series of guidebooks for experienced product development professionals
