Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation & Dynamic Management at the School of Hotel Administration at Cornell University, where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.
New to Edition
New information reflecting the shifting of corporate ownership and performance within the hospitality industry
Eight new hospitality case studies were developed, and include the various segments of the hospitality industry
A new Case Matrix correlates each case to the appropriate chapters and highlights the topics and industry segment covered in each of the eight cases
Features
Written specifically for the hospitality market
Contains full case studies, case examples, and applications from various segments of the industry, including lodging, food service, gaming, tourism e-commerce, cruise lines, and airlines
Integrates global strategic management theory
Contains international case studies and examples
Includes strategies for entrepreneurship, innovation, and franchising
Includes free access to case examples online from the Center for Hospitality Research at Cornell University
